Torrence Boone

As businesses have had to adapt to sudden shifts in consumer behavior over the past seven months, our relationships with our customers have completely changed. Even prior to 2020, at Google, we’ve seen CMOs across all verticals redefine their industries by embracing digital transformation. This trend has only accelerated in the context of COVID-19.
We talked with brand leaders from Salesforce, Hyundai, Wyndham, and others about how they’re tackling the unique challenges posed by the pandemic ...

Recently, Google announced the launch of a new learning center located in New York City. The program is called, “Grow with Google,” and it provides workshops on resume building, digital skills training, online marketing, and more for small businesses, teachers, and individuals.
This announcement is both exciting and profoundly revolutionary to the way that education functions in our society. Built for anyone in New York, the learning center provides free workshops that enable and empower comm...

The first VidCon in July of 2010 welcomed an attendance just shy of 1,500. Fast forward to 2019, and the annual video conference chalked up more than 30,000 attendees. As the online video platforms grow, VidCon’s size and scope increase in tandem. The event attracts thousands of influencers and fans, in addition to marketing professionals and big-name brands looking to learn more. This year, as VidCon celebrated its 10th anniversary, Google sent members of the Brand Unit to explore the variou...

Torrence Boone is an experienced digital marketing executive who currently oversees Google’s agency sales operations throughout the Americas. After graduating from Stanford University and Harvard Business School, he held a senior manager position with Bain & Company and then went on to become the president of the digitally focused brand agency Digitas.
Digitas recently announced that it would partner with New York University’s Movement Lab as part of its efforts to collaborate with educationa...

Since 2010, Torrence Boone has overseen Google’s agency-focused advertising endeavors in the Americas as the company’s managing director. Torrence Boone, a graduate of Stanford University and the Harvard Business School, also serves on the company’s executive management team for the Americas.
Google recently released Journey Through Middle-earth, an HTML 5-based videogame that can be played on computers, tablets, and smartphones through the Google Chrome web browser. The game is more than a p...

As businesses have had to adapt to sudden shifts in consumer behavior over the past seven months, our relationships with our customers have completely changed. Even prior to 2020, at Google, we’ve seen CMOs across all verticals redefine their industries by embracing digital transformation. This trend has only accelerated in the context of COVID-19.
We talked with brand leaders from Salesforce, Hyundai, Wyndham, and others about how they’re tackling the unique challenges posed by the pandemic ...

No industry has been immune from digital disruption in recent years. Marketing is no exception: Today, digital strategies are at the heart of marketing campaigns across any industry, and there isn’t a marketer in the business who hasn’t wished that an ad of theirs would go viral.
Of course, while marketing has been quick to adapt to the brave new world that has unfolded with the rise of the internet, the industry can’t afford to rest on its laurels. Technology is continuing to evolve and—more...

As I’ve noted before, a huge amount of life is hard work and taking advantage of opportunity, but there is also amazing serendipity and luck. For me, an incomparable stroke of luck came in the form of a full scholarship to Andover, which allowed me to leave inner city Baltimore at the age of 13; the experience taught me the value of education and helped lay the foundations for my success in adult life. Since then, I’ve tried to pay that good fortune forward, which is one of the reasons why I’...

No industry has been immune from digital disruption in recent years. Marketing is no exception: Today, digital strategies are at the heart of marketing campaigns across any industry, and there isn’t a marketer in the business who hasn’t wished that an ad of theirs would go viral.
Of course, while marketing has been quick to adapt to the brave new world that has unfolded with the rise of the internet, the industry can’t afford to rest on its laurels. Technology is continuing to evolve and—more...

Media—including marketing and advertising initiatives—has the power to shape how we see ourselves and the world around us. As a result, ads can uplift audiences and make them feel empowered by the particular message a brand or product hopes to convey. Julep Beauty is hoping to do exactly that in its new ad campaign, “Throw Anything at Me,” which it created in partnership with Joan Creative.
“Every day, women are bombarded with so much pressure,” explains the ad’s description on YouTube. “‘Thr...