Torrence Boone

The LGBTQ+ leaders revolutionizing the Boardroom. The Agenda Diversity 100 by the Financial Times' publication for corporate board directors and Quorum partner Equilar is out: it lists the top 100 diverse Board candidates for 2021. Congrats to #Quorum Board members Caryl Athanasiu, Torrence Boone, James Brady, Patrick S. Chung, Romy Diaz, Eric Dube (he/him), Fred P. Hochberg, Bethmara Kessler, Thane Kreiner, PhD, Vanessa Pegueros, Edrice Simmons, Amanda R Simpson and Aaron Walton for being fe...

“Less is more” is usually not a go-to mentality in marketing — especially when the industry has grown to serve an audience expecting quick, high quality, organic content that is both engaging and, in many cases, reflective of their interests and priorities.
That said, despite the consistent need for an aggressive, innovative approach, effective consumer engagement does not always have to be the product of broad shifts; sometimes, a few small changes can produce a noticeable impact and maximiz...

Following the tragic killing of George Floyd — and the subsequent protests taking place across the United States and abroad — the world has seen a passionate and dedicated call for police reform and systemic change. Police de-escalation measures to this point have, at times, grown shockingly violent — with protesters, bystanders, and media figures among the injured — and footage of these moments has only underlined the need for change.
As a result of these developments, brands large and small...

As digital marketing becomes increasingly widespread and sophisticated, the online gaming community has emerged as a new frontier for engagement. A variety of gaming mediums and structures have, in themselves, opened a variety of new advertising doors for such audiences, creating a hotbed of opportunity.
Here are a few key considerations when tailoring ads for modern online gaming consumers.
The move to mobile
Mobile games now control over half of all global revenue in the gaming industry, an...

Torrence Boone is an American business executive, entrepreneur, and speaker. He is presently the Vice President of Global Client Partnerships at Google.[1] Boone specializes in digital marketing and advertising and is considered a prominent figure who brings to the table utmost determination, hard work, and experience, which has resulted in him becoming a successful business executive.[2][3]
Throughout his career, Boone has assumed several leadership roles for notable companies including, Bai...

Torrence Boone outlines the impact of the coronavirus in digital marketing.

Torrence Boone discusses the impact of diversity in marketing.

Recently, Google announced the launch of a new learning center located in New York City. The program is called, “Grow with Google,” and it provides workshops on resume building, digital skills training, online marketing, and more for small businesses, teachers, and individuals.
This announcement is both exciting and profoundly revolutionary to the way that education functions in our society. Built for anyone in New York, the learning center provides free workshops that enable and empower comm...

Google is an advocate of the perspective that “artificial intelligence can provide new ways of approaching problems and meaningfully improve people’s lives.” It has reflected this mantra in many areas, including its creation and launch of its new learning center and its particular attention to social change and advocacy as a company. It demonstrates a passion not just for technological advancements, but for improvements in human rights, environmental causes, and other socially driven movement...