Torrence Boone is the Vice President—Global Client Partner at Google. He is responsible for driving Google’s strategy and across a portfolio of the world’s largest global advertisers.
Torrence Boone
Torrence Boone is an American business executive, entrepreneur, and speaker. He is presently the Vice President of Global Client Partnerships at Google.[1] Boone specializes in digital marketing and advertising and is considered a prominent figure who brings to the table utmost determination, hard work, and experience, which has resulted in him becoming a successful business executive.[2][3]
Throughout his career, Boone has assumed several leadership roles for notable companies including, Bai...
The Coronavirus’s Unexpected Impact on Digital Marketing
Torrence Boone outlines the impact of the coronavirus in digital marketing.
The Impact of Diversity on Marketing Results and Corporate Revenue
Torrence Boone discusses the impact of diversity in marketing.
Video Remains a Powerful Asset to Both Businesses and Consumers
Torrence Boone discusses video as an asset in online and offline shopping.
Optimizing Ads for Vocal Searching in 2019-20
Torrence Boone explores ad optimization for voice queries.
Using Youtube's Demographic Data to Your Benefit
Torrence Boone breaks down the value of demographic data and how you can use it to your advantage.
Wharton Women's Summit & African American MBA Engagement
Torrence Boone discusses his participation at the Wharton Women's Summit on behalf of Google.
Google Announces Launch of New Learning Center
Recently, Google announced the launch of a new learning center located in New York City. The program is called, “Grow with Google,” and it provides workshops on resume building, digital skills training, online marketing, and more for small businesses, teachers, and individuals.
This announcement is both exciting and profoundly revolutionary to the way that education functions in our society. Built for anyone in New York, the learning center provides free workshops that enable and empower comm...
Google’s AI Impact Challenge and Social Change
Google is an advocate of the perspective that “artificial intelligence can provide new ways of approaching problems and meaningfully improve people’s lives.” It has reflected this mantra in many areas, including its creation and launch of its new learning center and its particular attention to social change and advocacy as a company. It demonstrates a passion not just for technological advancements, but for improvements in human rights, environmental causes, and other socially driven movement...
Three YouTube Moments that Enraptured the World
YouTube is not just a platform for video sharing, but a space in which people from all over the world can come together virtually and engage with content from outside their corresponding geographic, generational, and individual backgrounds. It is more than just a means of sharing music videos, shows, guides, recipes, and other entertainment, but instead, a place that can bring people together to observe global phenomena, political milestones, and national and international events.
Here are a ...
Bring It In: Brands Increasingly Insource Marketing
Agencies are no strangers to disruption. Recent years have unleashed a practically-unending seismic event for the industry, from changing consumers tastes, demographics, and innovative new technologies. The latest wave of change to face agencies continues an established trend: brands pulling more and more marketing functionality in-house.
The tide of insourcing came in yet again when Walmart, a mega-retailer and one of the world’s largest brands, announced last month that it would be bringing...
Load It or Leave It: The Importance of Speed on Mobile Websites
Patience may be a virtue, but nobody—especially customers and mobile device users—wants to practice it. Customers want their devices to move as fast as their desires, and they want the same from their experiences on brands’ websites.
The stakes are high for brands that can’t keep up with these expectations. A majority of consumers say that their irritation grows as load times on mobile websites drag on. Conversion rates on mobile can take a hit of up to 20% from load times delayed by just one...
Marketer, Marketer, Make Me a Match: Understanding Gen Z Through Dating Apps
There’s no shortage of literature on millennials, and it tends to focus on how the generation has disrupted business, politics, culture, and whatever else these twenty- and thirty-somethings can get their hands on. Now, millennials are passing their torch to a new cohort of young disruptive types: Generation Z. Both the largest and most racially- and ethnically-diverse generation ever, members of Generation Z—Gen Zs for short—differ from their generational predecessors in key ways but share t...
Mind the Ad: How Publishers Can Incorporate Better Ad Standards into Their Websites
Mind the Ad: How Publishers Can Incorporate Better Ad Standards into Their Websites
Torrence Boone
Mar 6
When it comes to ads, consumers can be an evasive bunch. Multiple studies have explored rates of adblock usage and found them to be as high as 40%, at least on desktop, indicating the lengths users will go to in order to avoid ads. But it’s not that users hate ads but — just ads that employ annoying or invasive formats.
The Coalition for Better Ads has conducted research to determine which...
A Picture Is Worth a Thousand Words? Balancing Images and Speed on Mobile Websites
A mobile website can be a powerful tool to help your brand engage customers and generate conversions. However, just because you build a beautiful mobile website doesn’t necessarily mean customers will come. Even worse, customers might actually come—and then leave immediately. It happens everyday: Users abandon half of all mobile website visits if they take longer than three seconds to load, but the average mobile website takes 15.3 seconds. That means your website needs to be not just well-de...